It has come to be accepted as a fact that you need to take personal branding seriously, if you are to be successful in your career. The difficulty that many of us tend to face is in getting that aspect of personal branding right. That is because, firstly, this is one of the areas where well intentioned efforts can nonetheless backfire badly. Thus, when it comes to personal branding for career success, one is often called upon to be very subtle, and to do just the right things at just the right points in time.

All said and done, the area of personal branding for career success is one where most of us can definitely do with a bit of professional help from career development experts. One straightforward way of getting such help is, naturally, by reading books written on this particular subject by the said experts. We will shortly be looking at two such books: that is, books through which you can get all the information you need on personal branding for career success.

William Arruda and Kirsten Dixson’s “Career Distinction: Stand Out by Building Your Brand”

 The most notable book about this book is the thoroughness and obvious truthfulness of the pieces of advice given in it. The book is also remarkable in that it is written in everyday language, with minimum jargon. Clearly, this is a book written for the mass market, though professional career counselors will also find it to be extremely useful. At 224 pages, Career Distinction: Stand Out by Building Your Brand is a book that you can go from cover to cover within a single Sunday afternoon – with benefits that could potentially last a lifetime. While reading this book, you will definitely love the manner in which the authors manage to connect with the readers. You will also definitely love the devices that the authors use to ensure that the personal branding advice given in the book is retained by the readers.

The Amazon Bookstore stocks William Arruda and Kirsten Dixson’s “Career Distinction: Stand Out by Building Your Brand”.

Dan Schawbel’s “Me 2.0: Build a Powerful Brand to Achieve Career Success”

 This book is targeted at all groups of people who are interested in career development: from recent graduates who are looking for their first real jobs, to established professionals who are looking to take their careers to the next levels. It is an easy to read book that nonetheless contains unique and highly helpful insights on personal branding. Through “Me 2.0: Build a Powerful Brand to Achieve Career Success”, Dan Schawbel translates the considerable body of research which is out there on this subject into everyday language for everyone to understand. Thus, through this book, one starts seeing how they can realistically translate the theory on personal branding into practice, without making costly blunders.

You can find Dan Schawbel’s “Me 2.0: Build a Powerful Brand to Achieve Career Success” in the Amazon bookstore.

{ 0 comments }